Google is reverting back to it’s previous shorter meta description length. The latest meta description is said to be reduced to between 150 to 170 Characters. Though as of this post no definite meta length has been revealed.
According to Yoast. Our meta descriptions need to be shorter. Just a few months ago, we told you that your meta descriptions could be longer. Now we’re saying that they should be shorter.
I understand the confusion. But Google changed its mind. And whenever Google changes its mind about something, we need to adjust accordingly. It’s almost like if Google says jump; we reply with ‘how high?’. But, for better or worse, that’s the way this SEO game works. Here, I’ll explain what Google has changed concerning the meta descriptions and what the consequences will be.
Our search snippets are now shorter on average than in recent weeks, though slightly longer than before a change we made last December. There is no fixed length for snippets. Length varies based on what our systems deem to be most useful.
— Danny Sullivan (@dannysullivan) May 14, 2018
Danny Sullivan, does not say how long the new meta descriptions will be. He says that the length will be shorter, but variable. Research of Moz shows that most meta descriptions are about the same length as they were before Google decided to increase the number of available characters.
Some longer meta descriptions are showing up in various Bing searches. This blogs home page listing on Bing is longer. But will Bing reduce this when it’s length is changed for Google? Possibly Yoast can add a Bing specific meta description?