Budget Car Dealer Internet And Social Media Marketing Help!
Doc’s old car lot years ago. Business was fun back then!
It makes common sense to have an internet geek with experience in the car business, optimize or consult on your car dealer website’s nuts and bolts.
Many so called pros do not know the car business. And while most car dealer websites look the same, it’s how they digitally present your car lot to search engines and social media that scores the most leads!
Having 40 years in the car business and having exceptional car dealer Internet and Social Media Skills makes me the best choice for internet car dealers looking to further their marketing reach into cyberspace, without spending a small fortune!
My entrance into the online world started as an early bulletin board system operator, commonly called Sysop back in the early 90′s.
Doc’s Place BBS was the 1st of it’s kind to make a huge leap from depending on dial up callers via modem to allow inbound access via the Internet in 1998. That old BBS is still online today and gets many callers daily from die hard old bbs members around the world.
Since those early days long before the Internet became available to the public and forever changed our lives, I was a hobbyist and between buying fixing and selling cars I studied the net and especially Google search. The algorithms are constantly changing and it’s absolutely imperative to keep up with all of it. What worked yesterday might not work tomorrow.
Staying on top of car dealer internet technology, and thinking outside of the box is where a specialist like me comes in handy!
I have exported a lot of cars to Europe. One sale was this Volvo Xc-90 that i exported to Moscow. Alexi here was a great buyer who sent me several photos of him and his new Volvo. Those were the great days when the Internet was young and internet business was good!
I was also the 1st car dealer in the Tampa Bay Area to offer vehicles on eBay back in it’s beginning and have extensive knowledge of car dealer internet sales business.
It’s a shame those good old eBay days are mostly gone for good, but that’s the price of one company’s initial success. eBay shoved most of their small sellers out the door and is now paying the price for it as the sites credibility has tanked. 🙄
Volvo XC90 sold on eBay exported to Moscow RU
But that’s life in the car business. You either adapt to the changing times or your history.
Today’s internet auto dealers have to keep up with car dealer internet technology, if they want to stay alive.
The internet itself is where many buyers start their search. Used to be a buyer would go to eBay or AutoTrader.com etc to search for what they are looking for.
But today there are so many cars vans trucks etc for sale it’s easiest to use your favorite search engine and query up what you’re looking for. It’s a known fact that many vehicle buyers prefer Google to search for what they are looking to purchase, including motor vehicles. Buyers will query a vehicle make and model, and usually will narrow the results down by entering there location, or a nearby major city if living in a suburb. Are your vehicles there for them to find?
Are you up on the latest car dealer internet and social media technology? It’s a cold hard fact that most auto dealers, and even a lot of so called “professional car dealer website providers” are way behind the curve in terms of today’s Internet and Social Media sharing technologies. Social media is king, and if you are not utilizing it’s mighty power, you are missing sales. It is imperative to keep up with today’s technology that will make your phones ring and email inquiries come flooding in.
How is your dealerships web ratings? It’s a known fact that consumers rely heavily on Internet car dealer related dealership ratings. Internet ratings have become the Internets version of eBay feedback that their members relied upon heavily years ago. If you have a lot of negative reviews on the net it’s imperative to clean them up. It’s so important that companies offer negative review removal for a hefty fee. It’s less expensive and more effective to launch a buyer review program that offers incentives for positive reviews.
Are you using a specialty car dealer internet website provider? If so, are you using your website to it’s full potential? I see so many dealer sites that have absolutely nothing there to establish buyer confidence. The whole idea is to get your potential buyers confidence, trust, and then get their money! So many specialty dealer websites all look alike. While the colors and basic layout may slightly differ, they all basically say the same thing.
The whole idea here is to make your dealerships website stand out from the rest. On many car dealer internet dealer websites you already have the ability to add another dynamic page, text, photos, videos, etc, and add it to the sites menu structure. It pays to make a few simple changes that help your dealership stand out from the rest of the crowd.
I can optimize your existing car dealer internet websites SEO and customize your pages to look great and build buyer confidence for as little as a crisp Ben Franklin! Let an ex car dealer who knows the car business tweak your website, or setup automated Facebook and Google+ sharing of your latest inventory.
Need a car dealer internet and social media consultant? Or a subcontracted technology manager that is experienced in the auto sales business? I can be of valuable assistance in that department.
Just my two cents worth as usual! 😉